It is often said, “Eyes are the windows to the soul.” Your business doesn’t have eyes, but it does have windows to show customers what it offers. Whether your business sells merchandise, serves meals, or provides consulting services, you can utilize windows to attract and impress your customers.
Before looking into commercial glass installation, you should have a basic idea of the type of windows you want for your business. Three bold window types that can improve customer perception of your business are picture windows, bay windows, and shaped windows.
Picture Windows
If your business has a lush outdoor garden or is perched near the top of a hill in a downtown area, you could flaunt the scenic view with a picture window. This window is fixed and doesn’t open, which gives it a wide frame, large surface area, and an unobstructed view. As customers shop or dine in, they’ll have a spectacular view to capture their attention during lulls in their service.Another noteworthy feature of picture windows is the abundance of natural light they’ll bring into your business. Customers will feel refreshed and awake during the day, and during the night they’ll have breathtaking views of a garden bathed in soft lights, a downtown area come to life with a variety of lights, or perhaps a luminous moon hanging above the hills.
If you’d rather not draw attention to the outdoor views—maybe you’re on a busy street that is almost always congested with cars—you can still utilize picture windows. Instead of highlighting the views outside, you can spotlight the views inside by setting up eye-catching storefront displays to attract passersby.
Bay Windows
Another option for businesses with scenic views are bay windows. These are similar to picture windows but have the added benefit of air flow, which is especially beneficial to restaurants with window seating. There are three parts to a bay window: a fixed center piece, which is fixed like a picture window, and two side pieces that can open to allow fresh air.These windows aren’t the best choice for storefront displays, but they’re excellent for small shops that want to seem larger from the inside. The extra light afforded by the center piece’s wide frame combined with the soft wind coasting through the open side pieces will give the shop an airy, expansive feel.
If your business has a picture window, you can have a glass expert update the existing window with new glass and install the side pieces.
